Automation, Artificial Intelligence (AI) and Multinational Business

About

Artificial Intelligence (AI) is transpiring as a soul of lifeless machines, putting them to work while making them aware of their own surroundings. In the era of automation and AI, organizations are compelled to reassess their business models and swiftly adapt. This transformation affects not only companies but also governments and individuals. However, the hype surrounding AI as a magical solution and the associated uncertainty pose constraints on its application and growth prospects across various industries. This course aims to redirect the focus towards AI, exploring its profound business implications and successful implementation in various sectors. Specifically, we will examine multinational organizations in the retail, banking, financial services, telecom, and automobile industries. AI opens up opportunities for novel business structures, processes, and competitive strategies. Through case discussions, we will delve into how multinational corporations navigate and respond to the industrial transformation driven by big data, AI, modern automation, robotics, and platform revolution.

Course leader

Hakeem M Mohsin, visiting professor from NUCB Business school (Japan)

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

By the conclusion of the course, students will be able to:
• Comprehend the ramifications of automation technology driven by "Artificial Intelligence" (AI).
• Investigate the concept of the "workforce of the future" and address concerns regarding education, training, and support.
• Understand how digital companies create value and expand the scope by leveraging data and analytics.
• Develop an awareness of disruptive technologies that are reshaping market dynamics.
• Acquire knowledge about the strategic approaches employed by organizations to navigate advanced technologies in their core business domains.

Additionally, students are expected to:
• Analyze and evaluate concepts, theoretical knowledge, and real-world business scenarios.
• Establish connections between theory and practical case situations.

Fee info

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.