Service Design for Innovation

About

Everyday we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.

In the past decades Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.

The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.

Course leader

IED Barcelona

Target group

The fast-paced Summer-course is designed for professionals and executives from all industries who want to immerse in the practice of service design. To address international participants, the course is held in English.

Course aim

- Understand the problem through observation and interviewing techniques
- Reframe the problem and opportunity
- Ideation and effective brainstorming
- Prototyping an experience: Build prototypes to be tested with users
- User testing& Refinement

Fee info