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Communication, Media and Journalism

Social Marketing and Ethics in Marketing

When:

09 July - 13 July 2018

School:

Barcelona International Summer School

Institution:

Universitat Pompeu Fabra

City:

Barcelona

Country:

Spain

Language:

English

Credits:

2.0 EC

Fee:

150 EUR

Interested?
Please note: this course has already ended
Social Marketing and Ethics in Marketing

About

What is social marketing and to what extent is it useful? Which role does ethics play in marketing? This learning-by-doing course aims to offer an overview of social marketing and ethics in marketing. It proposes a different perspective from traditional marketing courses thaught at university level, as it encourages students to critically analyse chosen examples of real marketing strategies and campaigns. The course studies the relationship between marketing and other topics such as social marketing, healthcare and marketing, gender, corporate social responsability, environment or social media, among others.

Fee info

Fee

150 EUR, Registration fee for non UPF partner institutions

Fee

550 EUR, Tuition fee for 2 ECTS credit course

Interested?

When:

09 July - 13 July 2018

School:

Barcelona International Summer School

Institution:

Universitat Pompeu Fabra

Language:

English

Credits:

2.0 EC

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