Social Media Content Strategy

About

This course is part of the August Undergraduate Program of the International Summer University 2023 at WU (ISU WU).

Course leader

Rita Cidre

Target group

Undergraduate

Course aim

The goal of this course is to teach the skills, concepts, and theories relevant to planning and executing a social media marketing strategy that helps meet business objectives. Students learn theoretical fundamentals and platform-based skills around social media marketing, content marketing, digital channel strategy and optimization. This course is hands-on, allowing students to build and execute a social media strategy for a brand. While the social media strategy concepts learned in this course apply to all social channels, for simplicity, students will work only on Instagram.