Social Responsability in a Digital Era

In the current globalized world, managers and business people must deal with the complexity of global online consumer psychology. It is fundamental to understand behaviour and decision-making processes in different contexts. However, customs and practices are different around the world; therefore, knowing how individuals consume could be the key to success. This course teaches students to identify and deal with the differences and barriers that they will face as managers or international team members.

Course leader

Ms Jessica LICHY

Target group

Bachelor's level

Course aim

Understand aspects of global online consumer psychology and their influence on marketing efforts; - Become familiar with the specific aspects of socially responsible consumer psychology; - Understand cultural differences and take advantage of diversity as a way to positively contribute to marketing efforts; - Explore strategies to solve practical problems caused by emerging challenges caused by change in the business environment.