Spanish Mediterranean Tourism: Sustainable Models

About

Tourism is vital for the success of many economies around the world. There
are several benefits of tourism on host destinations. Tourism is also one of
the fundamental axes of economic activity of Spain and Almeria, therefore
the University of Almeria enjoys a very good positioning for leading research
and training initiatives related to the tourism sector. Tourism is a sector that
offers great possibilities for development, which gives it the category of a
strategic sector. The challenge is to carry out an optimal planning of the
territory, which allows the development of the product, and to identify the
most effective methods to strengthen the brand of the territory and the
creation of companies focused on tourism and, therefore, the employment
creation. This course seeks the development of destinations through the
creation and enhancement of tourism branding in the territory, different
marketing strategies and entrepreneurship in the field of tourism. For this
aim, the course has four main themes:

Sustainable Tourism
Sustainable tourism is characterized by respect for the community's natural,
cultural, and social environment, facilitating that the benefits of the tourist
activity are distributed equitably. Thus, sustainable tourism is configured as
an instrument of economic growth for communities, while serving to protect
the environment and reinforce local identity and culture.

Nature, Gastronomy and Agritourism
Nature tourism is directly related to development and sustainable tourism,
and practically refers to natural habitats and their biodiversity, where natural
parks, protected reserves, ecotourism, rural areas and agrotourism acquire
great relevance. Gastronomy tourism has also a strong potential to improve
destination management, promote cultures and contribute to other sectors
such as agriculture and food manufacturing.

Museums and Archeology
The relationships of archeology with the tourism industry are essential as it
contributes to achieving its objectives through the generation of income that
supports preservation, investigation, conservation and dissemination of
archaeological heritage, through tourism initiatives. In addition, archeology
can be a tourist alternative to the traditional summer sun and beach tourism.

Cinema Industry and Tourism
Cinema, television and its auxiliary industry it is closely related to tourism
development. Social media has transformed productions into authentic mass
phenomena. Almeria is well known all over the world for having been a stage
for TV films and blockbusters, from westerns starring Clint Eastwood, to the
recent appearance in TV series such as “Game of Thrones” or “La casa de
papel”. Almería “Land of Cinema” receives every year hundreds of
professionals of the audiovisual sector that find in the special landscape of
locations the perfect picture for their works

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