Sport and Event Management – Leadership in Sport

About

The UE Summer School 2018 is designed to combine in-house workshops with excursions to various professional sport clubs, events and NGOs in Berlin and the region, where participants get a first-hand impression of the work in modern sport-organisations.

Lectures will be in marketing, sponsoring, strategy, general management and event management. Field trips to professional sport-clubs, organisations and events in Berlin, Potsdam and Hamburg offer the opportunity to meet representatives from federations, events, clubs and agencies.

Germany’s Capital, Berlin, is considered the capital of German sport. Besides the almost 2.500 sport-clubs, the Olympic Centre is providing services for about 20 Olympic sports. In terms of team-sport, Berlin offers a high density of top-tier clubs starting with the football Bundesliga clubs Hertha BSC and Union Berlin, Berlin-Volleys (volleyball), Eisbären Berlin (ice-hockey), Füchse Berlin (handball) and ALBA Berlin (basketball).

Course leader

Ralf Iwan, born in 1966 in Düsseldorf, has been working in international sports for more than 20 years and knows the industry from almost all kind of views. He started his career in Germany in 1995 as a club coach, was hired by UK Athletics (2000-2003), Q

Target group

This course is for you if you want to get an insight into the professional sports environment in one of Europe’s most vibrant cities, you wish to find out more about event management in the sport industry, and you would like to learn from a successful coach and sports manager. You should bring a laptop with you to this course.

Course aim

This year’s International Summer School by University of Applied Sciences Europe (UE) will be offered in Berlin for people of all countries around the world.

Be one of the international and intercultural participants and take part in a wide range of activities: In seminars, workshops, and excursions in Berlin and its outskirts, getting to know the world of sport management.

Fee info