Sports Marketing in the Digital Era

About

This 4-week summer school will take place in Loughborough (2 weeks) and London (2 weeks)

This is the second of 2 modules in the ‘Sports Management’ Pathway. Students can take 1 or 2 modules.
Topics covered include:
International sports markets and marketing
Developing sports brands
Sponsorship in sport
Social media and the use of (digital) customer relationship marketing strategies to achieve the business objectives of sport organisations.

Course leader

Dr Maxine Clarke

Target group

Open to all international undergraduate and postgraduate students, this programme will be particularly attractive to students with an interest in sports, management and entrepreneurship.

Course aim

The aim of this module is to provide an introduction to sports marketing and sports media and the use of new technologies and processes to support these functions, in particular the internet and mobile communications.

Fee info