
Utrecht, Netherlands
Leadership for Innovation and Performance Happiness
When:
04 August - 08 August 2025
Credits:
2.0 EC
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Business & Entrepreneurship
When:
27 June - 10 July 2025
School:
EM Normandie International Summer School
Institution:
EM Normandie Business School
City:
Country:
Language:
English
Credits:
6 EC
Fee:
1.500 EUR
This course explores the dynamic intersection of sports and social media. Focusing on collegiate sports, students will develop essential skills in content creation, social media strategy, and NCAA compliance, with the goal of transforming consumers into loyal fans. Through case studies and hands on activities, students will collaborate in groups to create a sports brand, craft the fan experience, and gain a following through social media campaigns
For any information, please contact short-term@em-normandie.fr
Students should understand introductory marketing concepts. Ability to navigate excel sheets and familiar with design platforms such as Canva etc.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5, TOEIC 750) is highly recommended
 To define a strategy for a sports team through in bound marketing.
 To map the consumer journey and identify key touch points.
 To launch successful social media marketing campaigns
Fee
1.500 EUR, Regular fee : Early bird for application before 30 April 2025 : € 1,200 Fee
Fee
990 EUR, Partner University fee : Early bird for application before 30 April 2025 : € 790
When:
27 June - 10 July 2025
School:
EM Normandie International Summer School
Institution:
EM Normandie Business School
Language:
English
Credits:
6 EC
Utrecht, Netherlands
When:
04 August - 08 August 2025
Credits:
2.0 EC
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Utrecht, Netherlands
When:
21 July - 25 July 2025
Credits:
2 EC
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Brno, Czech Republic
When:
13 July - 26 July 2025
Credits:
3 EC
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