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Business & Entrepreneurship

Sports & Social media: Building Fan Engagement

When:

27 June - 10 July 2025

School:

EM Normandie International Summer School

Institution:

EM Normandie Business School

City:

Le Havre

Country:

France

Language:

English

Credits:

6 EC

Fee:

1.500 EUR

Early Bird deadline 30 April 2025
Interested?
Sports & Social media: Building Fan Engagement

About

This course explores the dynamic intersection of sports and social media. Focusing on collegiate sports, students will develop essential skills in content creation, social media strategy, and NCAA compliance, with the goal of transforming consumers into loyal fans. Through case studies and hands on activities, students will collaborate in groups to create a sports brand, craft the fan experience, and gain a following through social media campaigns

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

Students should understand introductory marketing concepts. Ability to navigate excel sheets and familiar with design platforms such as Canva etc.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5, TOEIC 750) is highly recommended

Course aim

 To define a strategy for a sports team through in bound marketing.
 To map the consumer journey and identify key touch points.
 To launch successful social media marketing campaigns

Fee info

Fee

1.500 EUR, Regular fee : Early bird for application before 30 April 2025 : € 1,200 Fee

Fee

990 EUR, Partner University fee : Early bird for application before 30 April 2025 : € 790

Interested?

When:

27 June - 10 July 2025

School:

EM Normandie International Summer School

Institution:

EM Normandie Business School

Language:

English

Credits:

6 EC

Early Bird deadline 30 April 2025 Visit school

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