Storytelling: Project Philosophy and Personal Branding

About

Nowadays, it is difficult to attract or maintain the public’s attention: costumers and followers live constant distractions, more options than ever, and marketing and advertising traditional techniques are not useful to attract them to our professional services are not useful anymore. However, there are companies, influencers, professionals, products and services that are able to maintain our attention, from Apple to small artists, because their story, and the one of their products and services mixes in our own story.

That is the basis of storytelling and this Summer School course. It is indeed about telling stories, but not in any which way: the storytelling is the art of conveying a narrative that is alive, always current, projected to the future, of what we do as professionals and about how we want the thing we do to change the story and the life of our followers, users or costumers.

Course leader

Salva Rubio Salva Rubio is a professional storyteller. He currently has different full-length films in production and development, he is a cinematographic project analyst and he also has experience in animation screenplay.

Target group

Designers, publicists, marketers, PR professionals, communication professionals, architects, window dressers, interior designers, businesspeople, engineers, computer technicians, producers, product designers and students of these disciplines.

Fee info