Strategic Marketing

About

This course will provide a comprehensive view of the indispensable levers to elaborate a marketing strategy and plan implementation. It will include the following topics:
• Research marketing
• Strategic marketing construction
• The marketing plan
• How communication evolved thanks to digital innovation
• The phygital answer for a delighting user experience
• Inbound and outbound communication
• Social selling
• Omni-channel direct marketing planning. etc.

Course leader

Amaury Leclercq de la Baume, Marketing, Communication, and International Business Development consultant. 20+ years marketing and sales experience in various EU countries

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

Take advantage of the recipes taught to elaborate a Strategic marketing plan in all areas of marketing and communication.

Fee info

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.