Sustainable Marketing and Digital Marketing

About

Course 1: Sustainable Marketing
Course Format: 6 hrs per day over 1 week; from July 3 - 7
 
Sustainable marketing for responsible business aims to develop understanding about the shift towards more environmentally, socially and economically responsible business practices and, in particular, focus on the drivers behind this shift; including the concept of global responsibility and citizenship and growing business arguments for including consideration of sustainability in all business practices. Using sustainable marketing techniques helps create value and ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness.

It starts with a personal approach to the issues of ethics and morality, promoting a discussion on personal responsibility. It looks carefully at our increasing recognition that, as individuals and businesses, we have responsibilities as ‘global citizens’ in ensuring a more sustainable future, and it draws upon ethical considerations in business and individual choices.

Course 2: Digital Marketing for Entrepreneurs
Course Format: 6 hrs per day over 1 week; from July 10 - 14
This module looks at some of the great examples of innovation in "French Touch" and "French Tech”. How is Innovation defined, how is it brought to market in different environments, and how can Innovation Management be embedded in companies? Is there a space for utilising digital technologies in 'traditional' industrial sectors? We'll take a closer look during this course.

Course leader

For any information, please contactMelissa Dulong, short terms program Coordinator at Kedge Business School, short-terms@kedgebs.com

Target group

Eligible participants: Highly motivated and open-minded Bachelor or Master level students in good academic standing with a sufficient level of English.

Fee info