The Business of Sports

About

The aim of this course is to understand and to analyze firms operating in the sport sector and their business environment. Sport is not only a relevant sector for the economy of developed countries, but it has also an impact on the culture of a society. Furthermore, sport firms and their business environment are characterized by peculiarities which can be answered employing the basic principle of business and economic tools.

The course can be divided into three parts. The first part of the course analyzes analogies and differences of the sport business with respect to other traditional sectors. The concept of sport leagues, the difference between sport and economic results, the role of stockholders and the influence of advertising and media will be studied. The second part deals with leadership and team management. Finally, the third part shows new issues that are affecting professional sports, such as internationalization, difference between American and European models and teams’ accounting. A particular emphasis will be given to Scandinavian cases.

Course leader

Battista Severgnini

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.

Fee info