The (hi)Stories Multinational Companies Tell

About

The overall goal of the course is for students to learn how company (hi)stories are created and used as strategic, immaterial assets. Multinational companies narrate stories about themselves, their past and future in annual reports, CSR reports, anniversary publications, on web platforms, social media, and other places. These (hi)stories are based on masses of qualitative and quantitative data, imagery, visualizations that must be turned into reasonably coherent, trustworthy and meaningful narratives.

What to learn how company narratives emerge from a variety of sources and explore the importance of identifying biases in the interpretation of data? Can you identify alternative stories in the data? What to learn how to distinguish between evidence-based, factual company narratives and purely fictional constructs? What to learn to assess the truthfulness of a company’s narrative and its strategic purpose? What to learn how to read between the lines, how to identify silenced voices, missing sources and alternative interpretations?

Do you want to work with company narratives from multinationals from Brazil, China, Australia, Scandinavia, USA, South Africa, and other countries, presented by lecturers from many of the same countries? Do you want to hear the perspectives of guest lecturers from multinational companies? Find out more this summer when you take EXC 3674 The (hi)stories multinational companies tell.

Course leader

Benedicte Brøgger and Christine Myrvang

Target group

Students from all over the world who would like to take part in a virtual Summer School that will engage academically and socially and give you a taste of Norway and Oslo.

Fee info