Munich, Germany
International Management and Communications
When:
04 August - 22 August 2025
Credits:
6.0 EC
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Business & Entrepreneurship
Trends in Digital Marketing
When:
02 July - 22 July 2023
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
City:
Country:
Language:
English
Credits:
6.0 EC
Fee:
1150 EUR
About
Along 3 weeks students will deep dive in the world of Digital Marketing, an area of increasing relevance for marketers in all areas of activity.
Theory and practice will be combined through various case studies coming from many different sectors and geographies.
Course leader
Prof. João Faria Gomes - Guest professor at ISCTE Business School - MA in Management at Catolic University Lisbon Prof. Daniela Langaro - Guest professor in marketing at ISCTE-IUL - Professor at Vlerick Business School; - PHD in Marketing at IBS.
Target group
The summer programmes are available for students at bachelor or master level and those who are interested in having an international academic experience at ISCTE Business School.
Course aim
At the end of this course, students should be able to understand digital marketing scope and co-ordinate digital marketing strategy with business strategy.
Fee info
Fee
1150 EUR, (Students from Iscte partner universities - 1 000€) The programme on campus fee includes: • Tuition; • Course materials; • Team Building event; • Use of the library, PC labs and Iscte facilities; • Public transportation card in Lisbon; • Airport pick-up service (if requested); • Welcome lunch and farewell session, • Transcript of Records or Certificate of attendance (in case the student does not complete the course with success). Some leisure activities, such as visits to museums and trips outside Lisbon, are not included in this fee and are paid upon arrival in Lisbon. tside Lisbon, are not included in this fee and are paid upon arrival in Lisbon.
Interested?
When:
02 July - 22 July 2023
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
Language:
English
Credits:
6.0 EC
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