Visual Merchandising & Window Dressing

About

The Summer School course aims to approach to the retain world and get to know its current situation through visual merchandising and window dressing. All the necessary actuations to be developed in the selling point will be analyzed in order to achieve a correct implementation of the visual merchandising, both in its internal disposition and its external one. The different animation techniques that have been used in the retail space will also be analyzed. The current creative outlook of the window dressing will be revised with an international view, analyzing its needs, objectives, typologies, compositions and conceptual approaches.

Course leader

Claudio Astudillo and Chené Gómez

Target group

Designers, architects, window dressers, businessmen and students of these subjects. In order to take advantage of the course, it is recommended to have basic knowledge of Office (PowerPoint/Word/Excel), Suite Adobe (Photoshop/Illustrator/In design) and any design programme such as Autocad/Sketchup.

Fee info