5 August 2016
This module provides an introduction to the field of Strategic Management, exploring key ideas and theories in the field and how they can be useful for the direction and scope of an organisation. You will have the opportunity to apply theories and concepts to case studies with examples of real business situations and learn how companies successfully or unsuccessfully manage their marketing functions. We will examine the key challenges global companies face and help you develop an excellent understanding of the major approaches companies employ as they seek to dominate complex environments.
This module is open to students from all disciplines with an interest in this subject area.
- Allow students to appreciate that in order to achieve and sustain advantage, managers need to be able to understand and react to changes in the organisation's environment;
- Allow students to perceive the threats and opportunities in this environment, and to formulate strategies which are consistent with the organisation's resources and capabilities.
Many of our students get credit for the summer modules taken at King’s. You should approach your home university before applying as it is up to them to apply the credit to your degree programme. We would recommend a three week module would be equivalent to 3-4 US credits or 7.5 ECTS.
GBP 1590: Tuition fee only