Portugal, Porto

Marketing Management

when 19 July 2015 - 1 August 2015
duration 2 weeks
credits 3 ECTS
fee EUR 500

The course provides a foundation of knowledge on the latest marketing trends. Current changes resulting from globalization and approximation of markets allowed us to identify a different set of lines of thought and actions taken by consumers and organizations in their attempts to survive and adapt to this new environment in which business are taking place.

Therefore, this course will seek to recognize the major market and consumer trends which characterize the present business scenario.
• New marketing trends
• Digital Marketing & Viral Marketing
• Kids Marketing
• Branding
• Communication
• Sensorial marketing & place Marketing
• Social Marketing and Cause-Related Marketing
• SEO, SEM and Google Adwords

Target group

Students (undergraduate and graduate) of all areas;

Graduates of all areas;

Course aim

The objective is to develop and inspire students with the skills for the understanding of the direction that marketing is taking and the ability to be able to effectively respond to these developments, being economic, social, technological, environmental and cultural.

Fee info

EUR 500: The fee includes materials, social activities and coffee breaks during morning classes.

Fees do not include: Travel costs, accommodation, meals or insurance.

Payment must be made before 4th of July, through bank transfer.

Refunds and Cancelation: Cancelations before the 4th of July can be made at no cost.