In­teg­rated Mar­ket­ing Com­mu­nic­a­tions

About

This interdisplinary course offers an opportunity for the student to critically consider common approaches to integrated marketing communications in light of empirical evidence. The course is aimed at developing managerial decision making skills in all aspects of promotion. Topics covered include: strategy development and implementation in advertising, personal selling, public relations, and price promotions.

Learning objectives
To achieve the grade 12, students should meet the following learing objectives with no or only minor mistakes or errors:

Compare and contrast the strong and weak theories of marketing communications

Devise effective marketing strategies and programmes

Formulate appropriate marketing communications strategies to practical business objectives

Distinguish and justify different creative and media executions

Evaluate a company's marketing and promotional programme

Course leader

Milena Micevski - Department of Marketing (Marketing)

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals

Fee info