London, United Kingdom
Fundamentals of Marketing
When:
13 June - 04 July 2026
Credits:
10 EC
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Business & Entrepreneurship Summer Course
When:
13 July - 17 July 2026
School:
Business & Economics Summer University
Institution:
Eötvös Loránd University
City:
Country:
Credits:
3 EC
Fee:
310 EUR
During the course, we will investigate various aspects of intercultural management. The creation of cultural awareness and sensitivity, including a better understanding of one’s own culture, is fundamental to being an effective manager in settings involving different cultures. Another emphasis will be put on communication is an intercultural context. We will also look into cross-cultural negotiations, leadership styles in different cultures, the challenges of being an expatriate, and ethical considerations relating to culture
Olof Brunninge has a bi-national (German/Swedish) background and is Associate Professor in Business Administration at Jönköping International Business School (Sweden). His main research and teaching interests are in strategic management, particularly organizational identity, international management, social memory in organizations, and family business management. He has managed academic collaborations involving partners from various different countries, including Sweden, Russia, Lithuania, Ethiopia, Rwanda, Mozambique and Germany. Olof is currently responsible for academic capacity building projects in Rwanda and Ethiopia, focusing on strengthening local doctoral programs in management
Students in business administration, economics and related disciplines who want to be better
equipped for intercultural encounters in a business career
• Account for concepts and theories related to intercultural management
• Present their own culture and discuss how they are influenced by it in different everyday settings
• Analyze a culture they are not yet familiar with
• Critically discuss opportunities and challenges in intercultural communication
• Collaborate with people from a different cultural context in an effective manner
Fee
310 EUR, regular
Fee
230 EUR, early bird
When:
13 July - 17 July 2026
School:
Business & Economics Summer University
Institution:
Eötvös Loránd University
Credits:
3 EC
London, United Kingdom
When:
13 June - 04 July 2026
Credits:
10 EC
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Utrecht, Netherlands
When:
03 August - 07 August 2026
Credits:
2 EC
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Nuremberg, Germany
When:
20 July - 31 July 2026
Credits:
0 EC
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