Applied Creativity & Innovation

Those leaders and managers who use creativity and innovation to deal with challenges facing their organizations are the ones who not only survive but thrive in the 21st century landscape. This course will help participants to identify creativity in themselves and others. It will give them techniques to help harness the power of both abstract and concrete creative applications at work. Through a series of hands on exercises, participants will learn more about developing a creative community at work that supports inspiration and innovative approaches to both existing and new challenges. Lastly, participants will be able to apply their new insights by closely examining business cases as examples of creativity and innovation at work.

Course leader

Tina Lee Odinsky-Zec has rich international experience spanning the US, Asia and Europe and is a specialist in new business development and project management.

Target group

This course is recommended for final year undergraduate students, master and MBA students.

Course aim

The purpose of this course is to encourage and support the creative process in building sustainable
organizations where continuous innovation is understood, appreciated and valued.

- Understand of dynamics of individual, team and organizational creativity
- Use tools to assess creative potential and interpret applications
- Explore the links between the local creative and business communities
- Exercise individual creativity through established creative mediums
- Learn principles of creative applications to business scenarios
- Shape individual creative style and approaches through exploration of role models and best practices

Credits info

10 EC
10 ECTS
- 6 ECTS for International Finance
+ 4 ECTS for Croatian Studies*

*for more information on courses please visit ZSEM's official web site.

Fee info

EUR 1400: Regular tuition fee

One additional course from the course list can be taken but students need to be aware that the program will become very intense and time-consuming. In case they do decide to take an additional course they can earn up to 16 ECTS credits.*

*for more information please visit ZSEM's official web site.
EUR 999: Early bird fee

*for more information please visit ZSEM's official web site.