2 August 2019
Creative Business Management
This course will enable you to further develop your creative management skills and business acumen, supporting your professional development in your preferred creative industry. It will help you understand the link between creativity, business and design. Over the three weeks through a series of lectures, workshops and a creative industry project you will develop the core skills of creative business and critical thinking and apply these to your own experience and creative business proposal and pitch.
You will be introduced to the principles of marketing and will learn to understand the client brief. Through a series of lectures and workshops you will apply your knowledge and research to an industry-based project. You will learn to understand the importance of the consumer relationship which is the focus of marketing and business strategies, as well creative researching and thinking techniques which will support these strategies. There will be an opportunity for a retail field trip to support this project.
Having understood the creative business process and generated ideas and research around the client brief, you will now add structure to your proposal. You will be given guidance in creating a business proposal based on specific creative business models. To encourage your experimentation, creativity and enterprise, you will have creative workshops using extensive facilities, unique resources and high-tech digital technologies which are available to all students and supported by our skilled technicians.
You will have further creative workshops which will bring your proposal to life for the all-important client pitch. Lectures and tutorials will support you in readiness for the client pitch and you will have further opportunities to create a final creative business report for the client. Both technical and tutor support will be available to support you in the lead-up to making your final pitch.
GBP 3500: What's included?
- 12 days of academic teaching and creativity
- Accommodation for the full three weeks
- Airport pick-up and drop-off*
- Two meals a day provided through the University's refectory (Monday - Friday)
- Cultural visits every Wednesday (including entry fees)
- Programme of optional social events during evenings and free weekend time**
- UCA International Summer School t-shirt.
*Only available on advertised dates from/to London Heathrow (LHR) Airport.
** Additional costs may apply to certain optional events.
GBP 3250: Early Bird - if booked before 18th March 2019.