Prague, Czech Republic

Digital Business (on campus)

when 10 August 2020 - 21 August 2020
language English
duration 2 weeks
credits 5 EC
fee EUR 800

Given the increasing importance of digital technologies on the way we access and participate in a wide-ranging socio-economic activity like business, communication, democracy, education, news and general information, a series of issues have emerged within the digital economy that is worth exploring. The main objective of this course is to introduce participants to these issues, provoke thoughts on how they affect business and the wider society as well as engineer innovative ways to dealing the complexities arising from the digital economy.

Method of delivery:

Through multiple country cases, participants will get experiential learning and understanding of, for example, how the EU’s General Data Protection Regulation (GDPR) impact on people, places and practice. The objective here is to co-create knowledge with participants and help them understand the wider impact of digital technologies as evident in various countries around the world. This method of teaching would strengthen both the independent (through extended reading and homework) and dependent (through collaborative discussion and group debates) learning capacity of participants.

Homework and group presentations:

Following a brief introduction, participants will also be encouraged to present findings of homework and group presentations using infographics: the act of replicating research and presentations with pictures and text in line with emerging industry practice.

Course leader

Dr. Emmanuel Arakpogun

I am currently a Lecturer at Newcastle Business School, Northumbria University, UK. My research interest is on the interplay between market liberation, market failure and universal access and service policies.

Target group

Young professionals and university students with intermediary level of English

Course aim

Acquired skills:

Articulate and define key concepts of digital business
Make an informed contribution to debates on the opportunities and challenges presented by digital technologies to people, business practice and the wider society
Comment on the complexity of data protection and privacy

Day 1 Introduction to digital business key concepts
Day 2 Customer decision making in Online and Offline environments
Day 3 The growth of the On-Demand Economy (e.g. UBER, LimeBike, Airbnb)
Day 4 Business models and strategy: Traditional vs contemporary models
Day 5 The concept of Net Neutrality: Argument for and against
Day 6 Digital segmentation and marketing metrics
Day 7 Social media channels as an emerging business tool
Day 8 The impact of over-the-top players (OTT) like Facebook and Google on telecoms and the wider digital economy
Day 9 Online privacy and the EU’s General Data Protection Regulation (GDPR): Implications for business and society
Day 10 Regulating social media companies: challenges and implications for practice

Credits info

5 EC
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 800: Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2020, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Online Alternative - we are fully prepared for an online version of the courses if the restrictions will still take place and your physical presence in Prague will not be possible. If this scenario will occur we will be refunding 200EUR as a discount for the online version of the courses.

In addition, we have adopted a COVID-19 Cancellation fee - in case the course will be cancelled without an online alternative or the Summer school program will not be happening/possible due to the lasting Coronavirus restrictions in your country or in the Czech Republic, we will be refunding all course fee back so the cancellation fee is 0EUR.
EUR 221: Accommodation fee for a 13-night stay at Botic Student House starts at 17 EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.

Register for this course
on course website