Zagreb, Zadar, Croatia


when 4 July 2021 - 24 July 2021
language English
duration 3 weeks
credits 6 EC
fee EUR 1600

Visual identity and branding are two terms that are often used to describe the process of creating a brand for your business or oneself. However, the two terms have different meanings. A visual identity provides the visual aspect of branding that businesses create in order to evoke certain feelings and experiences linked with the brand. A brand is much more than just the visual identity, but at times its understanding starts there.

This course will cover current generalization of visual identities that we are faced with within the field of visual communications. By covering the common mistakes, all efforts will be within the area of creativity and thinking outside merely the visual appeal or form itself. It will furthermore try to fully avoid such choices when creating a visual identity for a brand whether it is a company or a personal brand. Design and marketing wise the focus will be on true values that will be transformed into a visual identity. The end result will be a concise and well thought of solution to a specific niche a student has in plan or suggests during the course.

You will learn to understand the brand and values, as well as deduce the elements for implementation in the visual form of communication. Apart from that, you will be able to research and synthesize the common mistakes and propose alternative ways of creation bringing value to a brand. And that’s not all. You will be able to create and define elaborated guidelines and sketches for proposed visual identity, recreate, construct and evaluate the proposed visual identity bearing in mind the given and received side of visual communication and brand values. And last but not least, you will learn to simulate solutions of visual identity according with the media scope and brand activities, create and present the final project pitch and accompanying materials.

Course leader

Predrag Šuka started working as a photojournalist for a national daily newspaper at a young age, expanding his work experience on to radio and national TV, all the while exhibiting his photography work in organized, judged and independent exhibitions.

Fee info

EUR 1600: Full Tuition Fee 1600 €
Early bird Tuition Fee* 1360 € -(for students enrolling before February 28 2021)

Tuition Fee includes:
Transportation from Zagreb to island KRK & other islands nearby
All planned field trips
Cultural & social program : quirky museums, historical sightseeing, boat trip to remote islands
Additional free workshop (Croatian language and culture)
Morning refreshment (Tea or coffee)
Croatian Cuisine: lunch during week days


1) Full Scholarships for excellence - 2 full scholarships covering 100% of study costs
2) Partial Scholarships- 4 scholarships covering 30% to 50% of study costs
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