Designing Web Landing-Page for Entrepreneurship

In this course, the students will learn how to design a web landing-page that can be used for entrepreneurship. We will go over the whole design process, starting by identifying the business needs, value proposition, and users’ needs. We will model the potential users and define the best scenarios of usage of the page. We will cover the concepts of Information architecture, adaptive design, page layout design, and grids. We will also touch the behaviour change techniques that help to attract the users. The students will get systematic knowledge about using fonts and colours and at the end of the course will be informed about the most popular web development frameworks.

Course leader

Vladimir Tomberg and Darja Tokranova

Target group

The course is suitable for the students with very different levels of preparation, as experienced, as well as novices in web design. The basic knowledge of HTML language is welcomed but not required.

Course aim

At the beginning of the course, the students will select topics of their own interest and develop their idea into a working solution. The resulting landing-page can suit business, entrepreneurship, or research-related goals

Credits info

3 EC
Upon full participation and completion of course work students will be awarded 3 ECTS points and a certificate of completion.

Fee info

EUR 350: Early-bird course fee until November 30
EUR 400: Regular course fee after November 30