Istanbul, Turkey, Turkey

Brand Management

when 24 July 2022 - 6 August 2022
language English
duration 2 weeks
credits 3 EC
fee USD 750

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Course leader

Asst.Prof.Müge Irfanoğlu

Target group

This course is open to all students interested in brand management and marketing colorful world.

Course aim

Understanding the role of brands, the concept of brand equity and advantages of creating strong brand equity
Understanding three main idea to build brand equity as choosing brand elements, designing marketing programs and leveraging brand associations
Understanding branding strategies such as brand hierarchies, portfolios, extensions

Fee info

USD 750: Enrollment Fee : 750 USD
What is included :

50 course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
14 Nights Superior Hostel Accommodation in shared rooms
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Gastronomy workshop followed by cocktail party
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, T-shirt, Notebook and Pens)