Brand Management

blended course

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Course leader

Assoc. Prof. İlkay Karaduman

Target group

This course is open to all students interested in brand management and marketing colorful world.

Course aim

Understanding the role of brands, the concept of brand equity and advantages of creating strong brand equity
Understanding three main idea to build brand equity as choosing brand elements, designing marketing programs and leveraging brand associations
Understanding branding strategies such as brand hierarchies, portfolios, extensions

Credits info

6 EC
6 ECTS

Fee info

USD 990: Enrollment Fee :990USD
What is included :

50-hour Course + Online component with ECTS Credits
Course Materials
14 Nights of Accommodation on a Bed-and-Breakfast Basis
Airport Transfers (within the mentioned time range)
2 Full-day Sightseeing Tours (Bosphorus Boat & Historical Peninsula Tours)
Free Museum Entrances
Certificate of Participation and Transcript of Records
Delightful Program Amenities (Bag, T-shirt, and Notebook)
USD 890: Earl Bird Discounted Registration Fee Valid until 30 April 2024

Scholarships

Scholarships are offered directly to the universities. Conditions apply.