Circular Business Models and Digitalization

About

Circular economy is one of the hot topics that companies have to consider more and more. This area offers many opportunities for new business and the transition of existing business. However, transforming a business into a circular one faces many challenges. Digital technologies offer some avenues, especially to make business processes for value recovery more transparent and efficient.

This course focuses on practical aspects of company´s management and provides real life insights on the knowledge gained within the DiCiM project financed by the European Union (https://www.dicimproject.eu/) aimed on digitaly transforming business models into more intensive circularity. Representatives from four leading global companies in manufacturing and services, each serving as key demonstrators (Arcelik, C-ECO, Gorenje and Lexmark) will provide insights into why they have decided to test it and how digital technologies could help the companies to overcome the challenges of the circular economy transition. 

You will develop a circular business model using the transformational capabilities of digital technology. You will work on your own model, with demonstrator 'cases' to provide inspiration, or you will have the opportunity to work on a business model for a specific case.

This programme is designed as a part of our Intensive 2 Week Summer School, where multiple courses from a wide variety of Masaryk University study programmes and departments will be offered. These courses will be arranged in an intensive and dynamic form, each working day there will be an academic session. In the afternoon and evenings students come together from across disciplines to enjoy everything Brno has to offer!

Course leader

Alena Klapalová

Target group

This course is targeted for bachelor and master students. Previous experience in the field is an advantage but not a necessity.

Course aim

At the end of the course you should be able to:
- understand what, why and how sustainability and sustainable development topics impact business and business management
- understand what circular economy means and how it is/could be approaches/ed by business
- understand the purpose and the tools of business models and their development
- understand what, why and how digital technologies could be involved in the circular business models
- be able to apply different methods and techniques for environmental analyses and circular business models development
- be able to involve relevant digital technologies into the circular business models

Fee info

The cost breakdowns as follows: Tuition fees; Accommodation in Brno (12-26 July); Breakfast; Orientation; Daily cultural and social activities including welcome and farewell receptions; Saturday trip to one of the local Czech UNESCO sites; 24/7 support. Students should budget an additional €200-500 depending on their spending habits for food (lunch, dinner) and other expenses. Public transport ticket is in additional costs.