Current Issues in Management and Marketing

online course

This summer school will focus on the following topics:

1. Interorganizational relationships – business networks, supply chain governance and management
2. Collaborative negotiations
3. Introduction to critical thinking
4. Brand positioning
5. Intercultural business communication

Course leader

Academic coordinator: Assoc. prof. Ovidiu Bordean, Ph. D.

Target group

UBB-FSEGA International Summer School on Business Administration is addressed to business students from all over the world. It is intended to develop students’ grasp of business as it provides numerous opportunities for networking.

Course aim

The courses offered during the summer school will provide students with valuable knowledge about how to run, bring to market and finance a business with a perspective on Eastern Europe. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills for the international business environment.

Fee info

EUR 50: The tuition fee for the program is 50 Euros/ module for students who study at UBB-FSEGA partner universities. Each module will take place Monday to Friday, from 9:30 to 13:30 Eastern European Summer Time.

Students should pay the fee only after they receive the official acceptance letter.

The participation fee covers the following services:
Business courses and study materials
Grade certificate

The program fee does not include:
Bank commissions

The tuition fee must be paid no later than 10th of July 2023.
EUR 200: The tuition fee for the program is 200 Euros/module for students coming from non-partner universities.
Students can choose one of the two modules offered during the summer school. Each module will take place Monday to Friday, from 9:30 to 13:30 Eastern European Summer Time.

Students should pay the fee only after they receive the official acceptance letter.

The participation fee covers the following services:
Business courses and study materials
Grade certificate

The program fee does not include:
Bank commissions

The tuition fee must be paid no later than 10th of July 2023

Scholarships

Students from Ukraine can benefit FROM a tuition wave.