Cluj-Napoca, Romania

Current Issues in Management and Marketing

when 18 July 2022 - 23 July 2022
language English
duration 1 week
credits 2 EC
fee EUR 200

This summer school will focus on the following topics:

1. Interorganizational relationships – business networks, supply chain governance and management
2. Collaborative negotiations
3. Introduction to critical thinking
4. Brand positioning
5. Intercultural business communication

Course leader

Academic coordinator: Assoc. prof. Ovidiu Bordean, Ph. D.

Target group

UBB-FSEGA International Summer School on Business Administration is addressed to business students from all over the world. It is intended to develop students’ grasp of business as it provides numerous opportunities for networking.

Course aim

The courses offered during the summer school will provide students with valuable knowledge about how to run, bring to market and finance a business with a perspective on Eastern Europe. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills for the international business environment. The summer school strives itself to be the best mixture between education and entertainment and is a one-of-a-kind experience combining summer courses, fun and interactive activities!

Fee info

EUR 200: The tuition fee for the program is 200 Euros/module. Students can choose one of the two modules offered during the summer school. Each module will take place Monday to Friday, from 9:30 to 13:30.

Students should pay the fee only after they receive the official acceptance letter.

The participation fee covers the following services:

Business courses and study materials
Grade certificate (participants are eligible to receive up to 2 ECTS credits)
Afternoon/evening social activities and events
Coffee and refreshments
Company visit
A trip outside the town on the last day of the summer school
Lunch meals
The program fee does not include:

Bank commissions
Travel expenses
Accommodation
Insurance
Personal expenses
Public transportation tickets
Visa expenses