21 July 2023
on course website
Organisational Crisis Management
"No organisation is immune to crisis". This statement is quickly confirmed if you take a look in the media. Pick any day of the week and you will find stories in newspapers or social media about product recalls, accidents, financial scandals, mismanagement, IT-breakdowns, cyber-attacks, social media “shitstorms", downsizings, MeToo scandals, terrorism, floodings, and the like. Uncertainty and crises have become the new normal. Pandemics, war, economic crises, climate changes, energy and sustainability issues leading to change of consumer habits (flight shame, meat shame, slow consumption, etc.) and polarization are part of this new world.
The consequences of being unprepared to respond to crises are dramatic. Managing difficult times and crisis calls for a planned approach (preparedness) as well as an emergent approach (improvisation and contingency) to crisis management. Crisis communication is extremely important in order to help people (victims, employees, customers, investors, citizens, etc.) cope with a crisis situation and to restore image, reputation and trust of organisations. Knowing how to detect, handle and learn from a crisis is extremely important to SME’s as well as to large companies, and to all functions in an organisation (Management, Marketing, IT, HR, Communication, R&D, Law, Finances, etc.)
The course consists of an advanced introduction to the principles of crisis management and crisis communication based on a strategic, proactive and process-oriented life-cycle approach to crisis.
EUR 691: EU/EEA citizens
EUR 1717: NON-EU/EEA citizens
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on course website