16 August 2024
Creativity and Innovativeness
blended courseThe course includes insights on creativity tools and idea management, innovativeness and product /service development, sources of innovation and innovativeness, success and diffusion of innovations and open innovation.
Contact teaching in Turku 5 August – 16 August. The start of the course is online for pretask of inquiry into the subject theory.
Course leader
Turku University of Applied Sciences
Timo Linnossuo
Target group
Undergraduate students with at least two years of bachelor’s studies completed in any field.
Course aim
The student will be able to…
- Apply creativity and innovation tools in marketing context
- Use different sources of innovation (internal and external) to detect and exploit opportunities
- Analyze and describe how innovative firms are changing business reality
- Explain the importance of product/service development and the people and factors involved in the development work.
Fee info
EUR 75: The course fee includes:
- Registering to the course and customer service
- Teaching, study facilities in Turku