Strategic Management

This course provides a transversal account of the complexity of strategic situations and decision-making. It
helps to understand the strategic alternatives available to companies (created by companies).

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

Open to Undergraduate and Graduate students
For non-native English speakers: B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Course aim

Develop a competitive analysis
 Perform an analysis of the results and integrate corrective measures
 Define the strategic orientations of a profit center in line with the head office strategy
 Analyze your activity and generate new ideas
 Conduct a comparative study of the competition to establish its strengths and weaknesses
 Adopt a watch posture on subjects related to its activity and the challenges of its work organization in
order to detect innovative projects or major development trends

Credits info

6 EC
6 ECTS Credits
30 class-hours + Independent learning hours

Fee info

EUR 1175: Early bird for application before 30, April 2023 : € 1025 (regular fee)
EUR 825: Partner University fee (please contact us : short-term@em-normandie.fr) to check eligibility.
Early bird for application before 30, April 2023 : € 675 (Partner University fee)