From Customer Experience to Digital Customer Experience

- Introduction to Experience Economy
- Customer Journey Mapping
- Role of New Technology in Customer Experience Delivery
- Customer Experience in Action
- Online Customer Experience (1)
- Online Customer Experience (2)
- Role of Big Data in Delivery of Excellent Customer Experience
- Measuring the Experience
- Channel Harmony
- Optimising CX: Authenticity and Involving Customers

Course leader

POORREZAEI Mojtaba, Nottingham Trent University, United Kingdom

Target group

Master students (and Bachelor students in their final year) as well as recent graduates and young professionals who wish to acquire new knowledge in specific areas

Course aim

1. To understand the importance of customer experience as a leading management objective.
2. To develop a stronger understanding of customer experience and the customer journey
in this era of increasingly complex customer behaviour.
3. To learn how to map customer journey to maximise the customer engagement.
4. To understand the role of digital marketing and new technologies in delivery of seamless customer experience.

Fee info

EUR 650: You can find more information on our website.

Scholarships

None.