Consumer Behavior

Students will learn about the determinants that influence consumer behavior, will develop an understanding of processes that take place when consumers make purchasing decisions, and will engage in exercises that will prove useful when they create marketing strategies in the future. As Consumer Behavior is an interdisciplinary field that utilizes terms and principles from other fields of study, this course ties onto theoretical knowledge presenter in previous courses in sociology and marketing. Students will, through this course, learn who students really are, how they spend, purchase, use, and discard products.

Course leader

Matej Nakić, Mag.psych.

Target group

Bachelor students

Course aim

The goal of this course is to provide students with an insight into the principles and dynamics of consumer behavior, to introduce them to its determinants, and discuss ethical limitations in attempting to influence such behavior.

Credits info

5 EC
Students will get 5 ECTS from this course

Fee info

EUR 1100: Students who apply in the Early Bird time will get the Early Bird price for 1100 euros for 1 term
EUR 1600: Students who apply in the Early Bird time will get the Early Bird price for 1600 euros for 2 terms and 2100 euros for 3 terms

Scholarships

Students who apply in the Early Bird time will get the Early Bird price