Barcelona, Spain

Business & Marketing 4.0

The program focuses on the following: Evolution of strategic marketing from the beginning right through to the latest trends; learning how to build experiences that link with consumer emotions through real case studies and projects; and interpreting a large amount of data for the introduction of new upcoming products.

Modules:

1. Marketing 4.0
2. Sensitive Marketing
3. Experiential Marketing
4. Big Data applied to Product Launching

Target group

Our program is addressed to undergraduate students from Business, Management, Marketing and Advertising fields of study, even though other related backgrounds might be considered.

Furthermore, students should have a good command of English at the bachelor's and master's levels.

Course aim

Program Highlights

* Core sessions

This program has been developed together with executive managers from multinational leading companies and responds to the current demand of the labor market.

* Faculty with industry experience

You will have the opportunity to learn not only from professors but also from business leaders and professionals with expert analysis within their respective fields.

* Coaching methodologies

The program is divided into modules, company visits, group works, and case studies. Our coaching methodology is based on real case studies. This is to enable you to study with detail in order to enhance and develop your skills. Modules and projects within will run in small-sized groups.

* Company visits

To get a deeper and further understanding of different working strategies, you will get the chance to visit four different companies.

* Free-time activities

Alongside the academic side of the program, we also offer free time so that you get the chance to explore the wonders of the great Barcelona city and its surroundings. This will include city tours and a cultural program free of charge.

Fee info

EUR 1750: Includes lectures and field trips, welcome dinner and cultural program