London, United Kingdom

The Power of Brands

when 17 June 2017 - 8 July 2017
language English
duration 3 weeks
credits 10 EC
fee GBP 1515

Creating and managing successful brands is a source of competitive advantage to modern organizations. This module provides students with the fundamental understanding of brands, brand positioning and brand portfolio management. It engages students by practical demonstration of the effective use of marketing and branding tools. At the heart of an effective brand strategy, is its seamless integration with the marketing mix. A successful brand plan, does not only address how the brand will be communicated but also how it will be protected.

Target group

Students with an IELTS score of 6.0 or higher
Minimum age: 18

Course aim

On successful completion of this module, the student will be able to:
• Explain the importance of branding as a marketing tool and its evolution in business practice.
• Develop an understanding of brands and brand value over time through the development of brand planning and equity.
• Evaluate basic strategies required to develop and communicate a strong brand and to evaluate its performance
• Develop the ability to present and debate brand issues within given scenarios and case studies

Credits info

10 EC
Each Summer School module is worth 20 UK credits (10 ECTS).
Official Transcripts are provided at the end of the course.

Fee info

GBP 1515: Tuition Fee per session
GBP : At the time of application, students have the opportunity to select from accommodation at two of the University of Westminster's centrally located Halls of Residence, as well as joining a comprehensive Social Programme including evening events in London, and weekend trips throughout the UK.
Prices vary and are available in full detail on our website.