19 July 2019
Entrepreneurship: Theory and Practice
This module is designed for students who wish to develop the skills and techniques to develop and test a new business idea.
It covers methods for analysing, specifying, designing and launching new ventures, along with strategies for the assessment of business opportunities and techniques for effective business planning in order to secure the necessary resources (including finance).
The module introduces frameworks to assess and to mitigate key risks to new ventures, including those relating to personnel, markets and technologies. It draws on case studies that illustrate the challenges of creating high potential enterprises, but will also explicitly focus on the testing and validation of new venture concepts generated by students.
David Chapman is the Deputy Director of UCL’s School of Management, where his responsibilities include the management of strategic relationships with other departments at UCL and the development of the institution’s management portfolio.
Prior to this
This is a level one module (equivalent to first year undergraduate). No prior subject knowledge is required for this module, but students are expected to have a keen interest in entrepreneurship and the creation of new business ventures.
By the end of this module, students will:
Have gained first-hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture;
Understand strategies to confirm customer needs and test market demand;
Be able to define and test critical business model uncertainties;
Understand key principles that underpin financial forecasting.
7.5 ECTS / 4 US / 0.5 UCL
GBP 1995: Students joining us for six weeks (two modules) will receive a tuition discount of £390.
GBP 1000: UCL offers accommodation in a vibrant area in the heart of London which costs £1000 per 3-week Session.