30 June 2017
International Marketing and Logistics
In a two weeks program students will discover the necessary interaction between marketing and logistics in order to make a company successful. The course consists of International Marketing, Logistics and a group case study. The program also includes visits to one of the top Dutch companies, FutureLand in the port area and to the European Parliament in Belgium as well as cultural outings. The summer course will provide students a nice and challenging combination of class and leisure activities.
The courses of International Marketing and Logistics will be offered in an integrated form, giving students the opportunity to experience a holistic approach of business administration. In this course students will work on a real life case of one of the biggest Dutch companies. Students will develop analytical, critical, problem solving, cooperative and creative thinking skills. The course will give the students the opportunity to acquire knowledge and skills to work on a project in an international setting.
Drs. Ria Slingerland
Business students or young professionals interested in the relationship between marketing and logistics in one of the most innovative and successful Dutch companies in Europe's main logistic hub. The entry level is 2 years of undergraduate study in marketing, logistics or finance or relevant working experience in the for mentioned areas
Students will develop analytical, critical, problem solving, cooperative and creative thinking skills. The course will give the students the opportunity to acquire knowledge and skills to work on a project in an international setting.
Individual and group assignments and presentations
EUR 749: Course + course materials