Prague, Czech Republic

Online Marketing

You have an exclusive opportunity to join our most popular and successful course, already taught third year in a row!

In this course you will learn everything about online marketing to get you started. You will learn how to create marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find newest information, trends and tools.

Course leader

Jan Stastny

Jan has 10+ years of experience in digital marketing and online business. He spent 8+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation.

Target group

Young professionals and university students with an intermediary level of English

Course aim

SKILLS

Digital Marketing is a very broad mixture of marketing channels and people. After completion of the course, attendees will be able to:

◦ Create an online marketing strategy
◦ Understand various online channels including
◦ PPC and RTB marketing
◦ Social Media Marketing
◦ E-mail Marketing
◦ Affiliate Marketing
◦ Content Marketing
◦ Understand the basics of SEO and web analytics
◦ Understand the process of website development and how to include online marketing channels.
◦ Use the best tools on the market and where to find the latest information and updates.
◦ The course will be built on practical workshops on real company cases.

PREREQUISITES

◦ Students must be intermediate in spoken English (B1).
◦ For tasks to be performed in class they need to have access to a computer.
◦ Basics of HTML programming may be an advantage but it is not necessary.

SYLLABUS

Day 1 - Introduction

Welcome ONLINE guys!
Introducing the world of online marketing and its endless possibilities.
General goals of Marketing activities.
Introducing the team project of this course – Make your own online company.
Let´s start with… blogging! preparing images, creating videos

Day 2 – WordPress part 1

Basics of website development
Introduction to CMS – WordPress

Day 3 – WordPress part 2 + SEO

Creating a websites for your team project
Basics of SEO

Day 4 – Web Analytics

Introduction to web analytics
You cannot do marketing if you do not know how to measure it!
Google Analytics

Day 5 – Email Marketing

Introduction to email marketing
How to use MailChimp
Creating your own email campaign

Day 6 – PPC in Facebook

Introduction to Facebook Ads Manager
Measuring campaigns on Facebook
Creating a campaign in Ads Manager

Day 7 – PPC in Adwords

PPC and RTB.
Creating campaign in Adwords (and Bing)
Retargeting and Remarketing

Day 8 – Social Networks

Twitter, Snapchat, YouTube, LinkedIn and the others
Using Facebook and Instagram for business purposes.
Communication in the world of social media.
Influencers

Day 9 – Digital Marketing Strategy

Creating a social media plan for your team project

Day 10 – Final Day

Basic of IT Project Management
Presentation of your team projects
Graduation ceremony

+ Real case studies from real businesses.

Credits info

5 EC
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 850: Course fee includes the application fee, study materials, afternoon/evening social activities and events during the week and barbecue. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside the town over the weekend) are not included in the price.


Please note, after the 30th of April 2023, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.
EUR 247: Accommodation fee for a 13-night stay at Botic Student House starts at 19 EUR/night for a double bed room. Single bed is 25EUR/night.