5 July 2017
Placemaking and Destination Shaping
This course is the first part of the NHTV summer school programme which we organise with our Chinese partner IFT, Macao.
During these three days you'll learn everything about destination marketing.
Why and how do travellers choose a particular destination? What is their decision-making process? How can destinations influence travellers in making their choices in the different phases of the customer journey? And what role do online channels play?
Rob Simons (Dutch) and Marisa de Brito (Portuguese)
Undergraduate students in the field of Tourism, Leisure and Hospitality
•Understanding the principles of placemaking,
•Being able to apply placemaking concepts to places and destinations,
•Ability to identify the reasons why places need to adopt different placemaking strategies
The 2 credits will be granted upon completion of the complete 10-day summer programme.
EUR 1195: The fee is for the complete 10-day programme.