Paris, France

Sustainable Marketing and Digital Marketing

when 3 July 2023 - 14 July 2023
language English
duration 2 weeks
credits 8 EC
fee EUR 1800

Course 1: Sustainable Marketing
Course Format: 6 hrs per day over 1 week; from July 3 - 7
Sustainable marketing for responsible business aims to develop understanding about the shift towards more environmentally, socially and economically responsible business practices and, in particular, focus on the drivers behind this shift; including the concept of global responsibility and citizenship and growing business arguments for including consideration of sustainability in all business practices. Using sustainable marketing techniques helps create value and ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness.

It starts with a personal approach to the issues of ethics and morality, promoting a discussion on personal responsibility. It looks carefully at our increasing recognition that, as individuals and businesses, we have responsibilities as ‘global citizens’ in ensuring a more sustainable future, and it draws upon ethical considerations in business and individual choices.

Course 2: Digital Marketing for Entrepreneurs
Course Format: 6 hrs per day over 1 week; from July 10 - 14
This module looks at some of the great examples of innovation in "French Touch" and "French Tech”. How is Innovation defined, how is it brought to market in different environments, and how can Innovation Management be embedded in companies? Is there a space for utilising digital technologies in 'traditional' industrial sectors? We'll take a closer look during this course.

Course leader

For any information, please contactMelissa Dulong, short terms program Coordinator at Kedge Business School,

Target group

Eligible participants: Highly motivated and open-minded Bachelor or Master level students in good academic standing with a sufficient level of English.

Credits info

8 EC
Flexible format : Students can follow one or both courses, earning up to 8 transferrable ECTS (4 ECTS per 1 week course), documented by both official transcripts and a Certificate of Completion.

Fee info

EUR 1800: € 1000 for 1 week course (4 ECTS) or € 1800€ for the 2-week courses / 8 ECTS credit programme*
*A 10% reduction will be applied for those students following both courses.
€100 admission fees apply.
Tuition fees include course lectures, course materials, welcome lunch and dinner and visits. They do not include accommodation, not mentionned meals or transport