Nantes, France
Marketing Research: A Focus On Qualitative Research
When:
30 June - 04 July 2025
Credits:
4.0 EC
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Business & Entrepreneurship
When:
03 June - 07 June 2024
School:
Global School in Empirical Research Methods
Institution:
University of St. Gallen
City:
Country:
Language:
English
Credits:
4.0 EC
Fee:
1100 CHF
The primary goal is to develop an applied and intuitive (as opposed to purely theoretical or mathematical) understanding of the topics and procedures. Whenever possible presentations will be in “Words,” “Picture,” and “Math” languages in order to appeal to a variety of learning styles. Some more advanced regression topics will be covered later in the course, but only after the introductory foundations have been established.
We will begin with a quick review of basic univariate statistics and hypothesis testing.
After that we will cover various topics in bivariate and then multiple regression, including:
• Model specification and interpretation.
• Diagnostic tests and plots.
• Analysis of residuals and outliers.
• Transformations to induce linearity.
• Interaction (“Multiplicative”) terms.
• Multicollinearity.
• Dichotomous (“Dummy”) independent variables.
• Categorical (e.g., Likert scale) independent variables.
Timothy McDaniel
Master | PhD | Postdoc | Professional
Fee
1100 CHF, Master | PhD
Fee
2000 CHF, Postdoc | Professional
When:
03 June - 07 June 2024
School:
Global School in Empirical Research Methods
Institution:
University of St. Gallen
Language:
English
Credits:
4.0 EC
Nantes, France
When:
30 June - 04 July 2025
Credits:
4.0 EC
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Milan, Italy
When:
30 June - 18 July 2025
Credits:
6.0 EC
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Nantes, France
When:
23 June - 27 June 2025
Credits:
4.0 EC
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