International Marketing with a Specific Focus on Emerging Markets

This course portrays opportunities and competitive challenges in a global market setting with a specific focus on emerging markets. The content will be complemented with case studies. It is designed for students who expect to undertake international marketing assignments, work for global corporations or help companies to expand globally.

Course leader

Sergej von Janda

Target group

This course is designed for graduate and advanced undergraduate business students who expect to undertake international marketing assignments, work for global corporations or help companies to expand globally.

Course aim

Students will be able to apply their knowledge of marketing concepts to actual business situations in and from emerging markets. At the end of the course, students will be able to identify and evaluate opportunities in emerging markets, to adopt marketing programs to these markets or from these markets, and to develop global marketing strategies.

Credits info

4 EC
Active class participation and written final exam

Fee info

EUR 1200: Program fee includes tuition, lecture material, company visits, cultural activities on week-days, accommodation in a centrally located comfort-class hotel including breakfast, lunch on week-days, welcome and farewell dinners, transportation during the program, weekly ticket for public transportation in the region, Wi-Fi access on campus, information package, certificate of attendance, transcript of records, support by the Summer School team throughout the program.