31 July 2020
Design and Innovation in Business
Get ahead of the competition and stand out from the crowd in today’s business world by being able to demonstrate your idea generation and problem - solving skills.
This course is aimed at business and marketing students who wish to enhance their creativity by combining techniques from the design and marketing professions to generate new and innovative ideas and solutions.
In this course you will:
explore the business case for creativity in the workplace;
work in teams to solve simple design problems;
explore how to incorporate innovation in everyday business practices;
look at consumer behaviour and current marketing trends;
learn how to improve your project management and leadership skills;
be actively involved in creative studio design projects;
consider prototyping and sketch modelling to present your concepts;
develop a personal project; and
attend lectures on marketing and learn how to launch a new product.
You should have completed at least one year of undergraduate business or marketing course and wish to enhance your creativity and design thinking.
Upon completing the course, you will have a project that demonstrates your awareness of design, marketing, branding and business thinking, which you can present in teams to your tutors and fellow students.
You will also be able to demonstrate an understanding of the need for creativity and change in today’s business environment and knowledge of idea generation techniques, and the ability to use basic sketching and modelling techniques to present concepts effectively.
It will also give you the skills to manage a project effectively.
15 UK credits / 7.5 ECTS
GBP 1650: 10% early-bird tuition fee discount is available to students applying and paying before March 31 2020.
GBP 525: On-campus accommodation for three-weeks in a single room with ensuite facilities and shared kitchen and living space. For off-campus accommodation (10 minute walk) the price is £435 for three-weeks - as above rooms are single, ensuite with shared kitchen and living spaces. Both have 24 hour security.