Brand Management

About

Brand Management is a comprehensive course designed to immerse students in the world of branding, emphasizing its paramount importance in modern business. Through this course, students will explore the essence of brands, their strategic significance, and the dynamic landscape they operate in. The curriculum delves into fundamental branding principles, equipping students with the skills to analyze, create, and nurture strong brand identities. It also encompasses consumer behavior insights, global brand management challenges, ethical considerations, and the measurement of brand effectiveness. Moreover, students will engage in practical exercises, including a group project, to develop a deep understanding of brand management’s real-world applications. This course empowers participants to become adept brand strategists ready to tackle the evolving branding challenges of the future.

This course aims to equip students with a profound understanding of brand management, enabling them to navigate the complex and ever-changing world of branding with confidence and expertise. Through a blend of theoretical knowledge and practical applications, students will develop the ability to analyze, create, and strategically manage brands to drive business success. Furthermore, this course aims to foster a global perspective on brand management, addressing the challenges and opportunities associated with international markets. It emphasizes ethical considerations in branding and equips students with the tools to measure and evaluate brand performance effectively.

Course leader

Prof. Dr. Rembert Horstmann

Target group

All Students Interested in Brand Management and Marketing in a Colorful World. University students only!

Course aim

Upon successfully completing the course, students will be able to;

Understand the core concepts of brand management
Understand the factors that will increase the success of brand management
Understand the brand management process of a person/product
Understand the impacts of the global business world on brand management

Fee info