Brand Management

This course presents patterns, rules and objectives of brand management within a contemporary company. It is to deliver knowledge on the role the brands, brand managers, brand strategies play in the corporate strategy, its’ implementation, corporate marketing and in building competitive advantages. It is also on the challenges and activities the brand manager faces. Major learning outcomes for students: - awareness of determinants influencing brands, - knowledge how brand strategy could be designed, - ability to analyse markets, factors influencing brands and identify connections between them.

Course leader

Mikołaj Pindelski, PhD, Assistant Professor at Warsaw School of Economics and a former research and teaching fellow at Ritsumeikan University, Kyoto, Japan, Bar Ilan University, Tel Aviv/Ramat Gan, Fordham University, New York and Tel Aviv University.

Target group

Bachelor’s and master’s level students.

Course aim

The main aim is to present the patterns, rules and objectives of brand management within a contemporary company.