Munich, Germany
International Management and Communications
When:
04 August - 22 August 2025
Credits:
6.0 EC
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Business & Entrepreneurship
Consumer Behavior
When:
30 June - 10 August 2025
School:
ZSEM International Summer School
Institution:
Zagreb School of Economics and Management
City:
Country:
Language:
English
Credits:
5.0 EC
Fee:
1100 EUR
About
Students will learn about the determinants that influence consumer behavior, will develop an understanding of processes that take place when consumers make purchasing decisions, and will engage in exercises that will prove useful when they create marketing strategies in the future. As Consumer Behavior is an interdisciplinary field that utilizes terms and principles from other fields of study, this course ties onto theoretical knowledge presenter in previous courses in sociology and marketing. Students will, through this course, learn who students really are, how they spend, purchase, use, and discard products.
Course leader
Matej Nakić, Mag.psych.
Target group
Bachelor students
Course aim
The goal of this course is to provide students with an insight into the principles and dynamics of consumer behavior, to introduce them to its determinants, and discuss ethical limitations in attempting to influence such behavior.
Fee info
Fee
1100 EUR, Students who apply in the Early Bird time will get the Early Bird price for 1100 euros for 1 term
Fee
1600 EUR, Students who apply in the Early Bird time will get the Early Bird price for 1600 euros for 2 terms and 2100 euros for 3 terms
Interested?
When:
30 June - 10 August 2025
School:
ZSEM International Summer School
Institution:
Zagreb School of Economics and Management
Language:
English
Credits:
5.0 EC
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