Consumer Neuroscience & Neurobusiness

About

This summer course will give you an overview of the crescent field of consumer neuroscience. Moreover, we will explore the applications of neurosciences in different fields such as neuroeconomics and neuromarketing. The objective of the current course is for you to be able to properly understand the potential and limitations of these applications and be able to develop innovative ways of using neuroscientific techniques indifferent contexts. The course includes lectures and workshops during four days of intensive learning. Finally, we expect you to be able to come up with your own research proposal using neuroscientific methods in the market

Course leader

Aline M. Dantas

Target group

Enrolled as an undergraduate student or holder of an undergraduate diploma, including those pursuing advanced studies or professional careers.

Candidates for this course must have interest in neurosciences and its applications on marketing and business management in general. Previous knowledge on these topics is not mandatory. Understanding of scientific research writing is also required

Course aim

By the end of the course, the following learning outcomes are expected for students:
• Understand and discuss topics related to consumer neuroscience.
• Know the basis of processes fundamental for decision neurosciences such as attention, memory, and valuation.
• Know how the different research techniques such as fMRI, EEG, eye tracking, skin conductance measurements etc. can be used in consumer neuroscience.
• Know the basis of neuroeconomics, neuromarketing and neurobusiness.
• Have a solid discussion regarding the ethical limits of neurobusiness.
• Create a feasible project on consumer neuroscience

Fee info

Apply before February 16 2026 to save 50 euros on this course! Offer applies to applications completed (paid) before the deadline