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Business & Entrepreneurship
Contemporary Issues In Wine Business & Wine Tourism
When:
03 July - 23 July 2020
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
City:
Country:
Language:
English
Credits:
6.0 EC
Fee:
1150 EUR
About
This course aims at exploring the structure of the wine tourism industry as it relates to both wine market and wine tourism. It discusses both the supply and demand perspectives of the wine business and wine tourism. As regards wine business, this course discusses wine production and consumption, sustainability in wine business and the marketing plan. Concerning wine tourism this course discusses visitor experience at wineries, wine hotels and wine events, wine tourism marketing, technological application in the wine tourism business and the impacts of wine tourism for local economies.
Course leader
Prof. Ana Bochado Assistant Professor at Iscte Business School and researcher at DINAMIA’CET Her main research interests are marketing and hospitality marketing and management.
Target group
Bachelor or Master level students
Course aim
At the end of this course, students should:
• Describe the critical success factors for contemporary wine tourism.
• Explain the benefits and challenges in the implementation of a wine tourism strategy.
• Identify the main innovations in wine tourism.
• Discuss the sustainability in the wine sector
Fee info
Fee
1150 EUR, (Students from Iscte partner universities - 1 000€) The programme on campus fee includes: • Tuition; • Course materials; • Team Building event; • Use of the library, PC labs and Iscte facilities; • Public transportation card in Lisbon; • Airport pick-up service (to be confirmed); • Welcome lunch and farewell session, • Transcript of Records or Certificate of attendance (in case the student does not complete the course with success). Some leisure activities, such as visits to museums and trips outside Lisbon, are not included in this fee and are paid upon arrival in Lisbon.
Interested?
When:
03 July - 23 July 2020
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
Language:
English
Credits:
6.0 EC
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