Brussels, Belgium
European Business Challenges: Entrepreneurship and Innovation
When:
08 August - 17 August 2025
Credits:
3.0 EC
Read more
Business & Entrepreneurship
Cross Cultural Marketing and Management
When:
03 August - 14 August 2020
School:
Institution:
Tampere Universities
City:
Country:
Language:
English
Credits:
5.0 EC
Fee:
700 EUR
Online
About
This course aims at enabling students to operate effectively in culturally diverse business environments especially from a marketing point of view. One key aspect of the course is the study of the influence of culture on consumer behavior so that students can examine how company adapts to international market diversity.
Target group
University students and graduates from around the world.
Course aim
After completing the course, the students will be able to have an overview of cross-cultural marketing, and multicultural business project teams management. The student have a view of the complexity of the task and process strategies for managing successfully multicultural marketing and business projects.
Fee info
Fee
700 EUR, Course fee for students external to Tampere University and Tampere University of Applied Sciences.
Interested?
When:
03 August - 14 August 2020
School:
Institution:
Tampere Universities
Language:
English
Credits:
5.0 EC
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