Design Driven Innovation for New Entrepreneurship

About

Would you like to start your innovative company using the design approach as competitive
advantage? Would you change the world creating innovative sustainable products and services that
meet the new needs of people boosting new experience of use and interaction? Enroll in the Italian
Summer Academy to understand how the design approach can support and drive the early stage of a
start-up company.

You will study theories and practices of design thinking you will match with trends in ICT sector and
knowledge in entrepreneurship. You will learn how to approach the business model generation using
design thinking and design management tools.

Course leader

Prof. Arianna Vignati Prof. Francesco Zurlo

Target group

Students, professionals, experts and whoever else with a creative, design, ICT, technology, business, management or entrepreneurship background.

Course aim

Crea summer academy provide an all-round training, which takes participants from an idea, via the identification of market opportunities, to conceptualization and planning and finally to the start-up of a new company.

Fee info